Everything people ask before they buy.

No. They tap the card or scan the code and their phone opens a web page. It works on every modern phone, iPhone and Android, with nothing to download.

Every card has a printed QR code alongside the chip. Both point to exactly the same place, so anyone with a camera can use it.

That depends on what you choose. By default, a short survey — a few stars and a reply box, every question optional — and then two options the same size: leave a Google review, or send you a private message. You can switch to the two options straight away, or to Google directly. Whatever they answer, everyone gets the same options.

Yes, from your dashboard, as often as you like. Move premises, rebrand, change your listing — the plastic never needs reprinting. This needs an active subscription.

Open Cards in your dashboard, pick the card and choose Turn this card off. It goes off straight away, whether or not you subscribe: whoever finds it sees a “this card is not set up yet” screen instead of your review page. We are told at the same time and unbind it for good. If you cannot sign in, email support@tapforreviews.com with the card ID — the eight characters before the dash — or the location it was at, and we will do it for you. Nobody can claim the card again: its setup code was used up when you activated it, and its ID is never reissued to anyone. More on this under selling up or moving cards.

No, and we will try to talk you out of wanting it. Asking for a star rating and routing the low ones away from Google is called review gating. It breaches Google's content policy and the FTC's Consumer Reviews rule, and businesses have had their entire review history deleted over it. Our terms prohibit it outright.

They do. What they do not put on the page is what happens when Google notices — not one review removed, all of them, plus the ranking built on them. We would rather sell you something that cannot cost you that.

No, and the difference is worth being precise about, because it is the whole argument. Gating is not asking a question, and it is not having a private channel — it is deciding who gets sent to Google based on the answer.

A gated card asks how the visit was, then shows Google only to the happy ones. Ours never does that. Survey or not, every person reaches the same two options, the same size, in the same colours, and anyone can skip straight to them — including the furious ones, who can go to Google if that is what they want.

We give people a private option because some complaints genuinely want a reply rather than an audience, not because we would like to keep them quiet. Their answers reach you either way.

The test to apply to any product, ours included: does anyone’s answer change what they are offered? If yes, it is gating, whatever the seller calls it.

You do not avoid them, you get to them first. When someone messages you privately and you reply within the hour, the complaint often never becomes public — and sometimes turns into a good review later. That is the legitimate version of what gating pretends to do.

Yes, with a subscription, and your trial starts with a short survey already set up: Service, Quality and Value, each a quick tap on 1 to 5 stars, how they heard about you, and a box to leave a reply. You can change it, ask up to ten questions, or switch it off. Keep it short: every extra question loses some people before they finish.

Not the way we build it. Anyone can skip it, and everyone gets the same two options at the end, whatever they answered, ratings included. That’s the line Google and the FTC draw: inviting everyone is fine; inviting only the happy ones isn’t.

No. Survey answers and ratings go only to you. If a customer chooses Post on Google, only their own reply is copied for them to paste, and they can change it before posting. Google doesn’t let any website fill in a review for them.

It copies what the customer wrote and opens your Google review page. They tap the review box and paste, and can change anything before posting. Google doesn’t let any website fill in the review for them.

Drafts come with Smart Assist. No, not for every review — deliberately. Two kinds get no draft.

Some reviews are too serious for a machine to write about — illness, injury, discrimination, a named member of staff, a legal threat, anything involving a minor. A public reply that reads like an admission can be used against you later, and one wrong detail makes it worse. You get the review flagged, an explanation of why we stopped, and a suggestion to talk to your lawyer or insurer before you write anything.

The other kind is your five-star reviews. Research on manager responses found that replying to positive reviews actually lowers what later customers think, and the more detailed the reply the worse it gets — readers decide the business is using someone’s kind words as advertising. Replying to complaints has the opposite effect, and being specific there helps. So we put the effort where it pays and leave your happy customers to speak for themselves.

Only if you use Smart Assist, and only as a first draft. A model writes the first version, then it stops and waits for you. Nothing is posted to Google or sent to a customer until you press the button, and that is not only our preference: Google's terms do not allow replies to be automated on your behalf without your express consent each time. You can edit any draft to the last comma, ask for a different one, or ignore it and write your own.

Yes, that is what Remix does. Type what you actually want to say, however blunt or rushed, and press Remix. It keeps your meaning and fixes how it reads. It will not add an apology you did not write, an offer you did not make, a refund, or a fact you did not state, because a polished sentence that sounds like an admission is exactly the sort of thing that follows a business into a claim. If you would rather write every word yourself, do: the box is just a box.

With Smart Assist, yes, and with the same rules. The draft is waiting when you open the message, you edit it, and it goes out from your own number or email, not ours. The customer sees a reply from the business they visited, not from a tool.

Change it, or press Undo and start again. Every draft is a starting point, and nothing leaves your dashboard without you sending it. If a draft is consistently wrong for your business, tell us — that is a fault worth hearing about.

We can spot reviews that look like they breach Google's policies — competitors, spam, extortion patterns — and make reporting them straightforward. Whether Google removes one is Google's decision, it takes several days, and most reports do not succeed. We will not promise you an outcome we do not control.

Dashboard shows you everything: messages, survey results, taps by day, location and placement. Smart Assist uses AI to read it all and tell you what it means: what keeps coming up, where to put cards, how to improve, and drafted replies you can edit. Your customers see exactly the same thing on both.

Cards are $19.99 each and work forever. Table tents are $39.99, dropping to $19.99 each at 25 or more. Free shipping over $50. Your card always works, free: it sends customers to your Google review page with or without a subscription.

Dashboard is $9.99 a month; Dashboard with Smart Assist is $19.99. Each extra location is $4.99 or $9.99 a month on the same plan. Billed annually, you pay ten months’ price for twelve. Your first 30 days include everything, Smart Assist as well. That is one trial per account, not per card — it starts at your first card tap and buying more later does not start another.

On Dashboard, the first location is $9.99 a month and every one after it is $4.99: two is $14.98, three $19.97, five $29.95, ten $54.90. On Dashboard with Smart Assist, the first is $19.99 and every one after is $9.99: two is $29.98, three $39.97, five $59.95, ten $109.90. Each location can have as many cards, tents and stickers as you want.

A location means a Google listing, not a login. Your managers and staff can all have accounts at no extra cost — we do not charge per person, because charging a restaurant for letting a shift lead see their own feedback would be daft.

Nothing stops working. Cards already pointing at it keep redirecting, permanently, because those cards are sitting on real tables and we are not going to break them over a billing change. What you lose is the ability to add new cards there or change where it points, until you add it back.

Your cards keep working, permanently. A tap takes your customer straight to your Google review page, with no page in between, and you can still see how many times it was tapped. You lose the private messages, survey answers, Smart Assist, and the ability to update a card if you move or rebrand.

One on the counter is a start. Restaurants generally want a tent per table plus a card at the host stand. More tap points means more taps, which is the number everything else depends on.

Not on the cards themselves. Every card is the same Tap For Reviews card, which is why any card can be set up for any business in two minutes. Your logo goes where customers actually look: the page they land on after they tap, with your colours, a greeting line and a second language. That comes with either plan.

About two minutes. Tap your own card, it tells you it is not set up yet, you type the last six characters on the back of the card, after the dash, create an account and connect your Google listing.

That happens with new businesses, mobile trades and common names. Send us your business name and address and we will find it and set the card up for you, usually the same day.

Each card carries a setup code — the six characters after the dash on the back — hidden by an opaque sleeve until you open it, and that code is needed to bind the card. Without the card in your hands nobody can take it.

A person, usually the same day, and usually the one who built the thing you are asking about. We are small on purpose.